Why Big Consumer Brands Are Having Their Lunches Eaten

Why Big Consumer Brands Are Having Their Lunches Eaten

Legacy brands are struggling to keep up. They are stumbling, losing share, and competing with more agile, technology-enabled players. Bonobos, Casper, Glossier, Harry’s, Warby Parker—these companies have disrupted sectors previously owned by the deep-pocketed giants....
Mission-Driven Organizations in Consumer Tech & Apparel

Mission-Driven Organizations in Consumer Tech & Apparel

Modern consumers are seeking out mission-driven organizations. They are searching for companies that not only offer unique products, but also strive to leave a positive social or environmental impact. These organizations are especially popular among millennials, and...
4 Reasons Big Consumer Brands Are Losing

4 Reasons Big Consumer Brands Are Losing

A top consultant in the consumer tech sector was on assignment with a large consumer brand in the Bay Area. This brand was once a staple in households across the country. In recent years, it’s been slipping. Previously a dominant player in its sector, this company...
5 Ways New Companies Are Helping to Revive Declining Brands

5 Ways New Companies Are Helping to Revive Declining Brands

Let’s discuss a unique wellness platform founded by one of the industry’s top trainers. In building her fitness empire, the now-celebrity founder has amassed a loyal following. She’s grown her company and created significant demand for its offerings—from consumers and...
“Me Too” Marketing Strategies Can Also Be Successful

“Me Too” Marketing Strategies Can Also Be Successful

In May, Good Eggs made quite the accomplishment. The company raised $50 million in Series C funding from investors such as Benchmark Capital, Index Ventures, and others. This is in stark contrast to the issues Good Eggs faced in recent years, as it nearly went out of...
Disruption & Logistics Innovation: The New Competitive Edge

Disruption & Logistics Innovation: The New Competitive Edge

Aspiring brands were once at the mercy of the legacy players. They were forced to succumb to the giants’ economies of scale in logistics, fulfillment, and distribution. As a result, these young companies struggled bringing their products to market. They also had a...