Why Big Consumer Brands Are Having Their Lunches Eaten

Why Big Consumer Brands Are Having Their Lunches Eaten

Legacy brands are struggling to keep up. They are stumbling, losing share, and competing with more agile, technology-enabled players. Bonobos, Casper, Glossier, Harry’s, Warby Parker—these companies have disrupted sectors previously owned by the deep-pocketed giants....

Mission-Driven Organizations in Consumer Tech & Apparel

Mission-Driven Organizations in Consumer Tech & Apparel

Modern consumers are seeking out mission-driven organizations. They are searching for companies that not only offer unique products, but also strive to leave a positive social or environmental impact. These organizations are especially popular among millennials, and...

Tips to Stay in the Solution & Leverage the Freedom to Fail

Tips to Stay in the Solution & Leverage the Freedom to Fail

Sometimes pitches don’t go well. Maybe you’ve made a big investment that’s not panning out. Your growth won’t always materialize as envisioned. Things happen—to everyone. Many of the young companies I advise get stuck in the early stages of their lifecycle. Some of...

Lifestyle Platforms Can Become Great Companies

Lifestyle Platforms Can Become Great Companies

Not too long ago, an investor group discussed how lifestyle companies are often tricky investments. They reasoned that because these companies seem to operate in perpetuity—versus moving toward an eventual exit—their investment payout is largely uncertain. I disagree....

Why Young Brands Are Poised for Success in the CrossFit Economy

Why Young Brands Are Poised for Success in the CrossFit Economy

I advise a number of young brands in the health & wellness sector. Some are apparel-oriented, while others focus on nutrition. No matter their offering, many companies in this sector are competing against deeper-pocketed brands that have dominated the industry for...

What It Means to Grow Too Quickly

What It Means to Grow Too Quickly

A few years ago, I helped a well-known consumer technology brand through a very difficult time. The company had enjoyed years of success and become one of the hottest brands on the planet. It raised hundreds of millions of dollars from Silicon Valley’s top investors,...

The Importance of Grit in Ventures

The Importance of Grit in Ventures

Kathryn Minshew was rejected 148 times before raising nearly $30 million for The Muse. Marc Benioff couldn’t raise a single dollar from venture capitalists—many of whom were his friends. And yet, Salesforce raised over $60 million from private individual investors...

How Companies Are Overcoming Saturation in Health & Wellness

How Companies Are Overcoming Saturation in Health & Wellness

I’m helping a young health & wellness brand raise capital. The company has been inundated with so many growth opportunities that it’s taken a step back. Now the brand is raising money in an effort to meet the pent-up demand it’s faced. This is a good problem to...

4 Reasons Big Consumer Brands Are Losing

4 Reasons Big Consumer Brands Are Losing

A top consultant in the consumer tech sector was on assignment with a large consumer brand in the Bay Area. This brand was once a staple in households across the country. In recent years, it’s been slipping. Previously a dominant player in its sector, this company...

5 Ways New Companies Are Helping to Revive Declining Brands

5 Ways New Companies Are Helping to Revive Declining Brands

Let’s discuss a unique wellness platform founded by one of the industry’s top trainers. In building her fitness empire, the now-celebrity founder has amassed a loyal following. She’s grown her company and created significant demand for its offerings—from consumers and...