“Me Too” Marketing Strategies Can Also Be Successful

“Me Too” Marketing Strategies Can Also Be Successful

In May, Good Eggs made quite the accomplishment. The company raised $50 million in Series C funding from investors such as Benchmark Capital, Index Ventures, and others. This is in stark contrast to the issues Good Eggs faced in recent years, as it nearly went out of...
Best-in-Class Offerings in Health & Wellness

Best-in-Class Offerings in Health & Wellness

I’ve written extensively about the importance of delivering a better experience than incumbent offerings. Take Casper Sleep. Through its innovative model, the company made the mattress-buying process much more palatable for consumers. Similarly, Warby Parker made it...
Disruption & Logistics Innovation: The New Competitive Edge

Disruption & Logistics Innovation: The New Competitive Edge

Aspiring brands were once at the mercy of the legacy players. They were forced to succumb to the giants’ economies of scale in logistics, fulfillment, and distribution. As a result, these young companies struggled bringing their products to market. They also had a...
Why Diversity Breeds Better Founders

Why Diversity Breeds Better Founders

I’ve always been inspired by those who have faced real adversity on their way to achieving great success. As a visible minority raised by an unemployed single mother, this hits very close to home. I decided to write this blog entry after two recent events: 1) London...
How Founders Can Progress from Startups to Scalable Enterprises

How Founders Can Progress from Startups to Scalable Enterprises

I’m advising a handful of young companies that have quickly gained traction in the market. On a side note, most are female-founded businesses—something I’m particularly proud of. These companies’ success in transforming from early-stage startups to real, scalable...